Africa’s highest MTB event is situated at a breathtaking elevation of 3,222 meters above sea level. Since its inception in 2016, CrankChaos has become a bucket list must for thrill-seekers and biking enthusiasts alike.
Emulating the energy of iconic events like Crankworx and the Colorado Freeride Festival, CrankChaos delivers the very best that mountain biking has to offer.
Behind the scenes, our team at Creative Bond had the privilege of collaborating with Afriski Mountain Resort, the event’s host, to bring this mountain biking extravaganza to life. We took charge of the event’s marketing, infusing our expertise and passion to amplify its reach and impact. From captivating graphic design elements that captured the essence of CrankChaos to strategic social media marketing and management, we ensured that the event received the attention it deserved.
Sponsor marketing and athlete management were also integral components of our involvement. Leveraging our network and industry know-how, we forged partnerships that added even more excitement and opportunities to the festival. By carefully curating a roster of talented athletes, we ensured that CrankChaos attracted the best of the best, creating an atmosphere of fierce competition and camaraderie.
We are honored to have played a role in the success of CrankChaos MTB Festival. .
Afriski Mountain Resort
Michelle MacPherson and Keana Camacho
Brand maintenance and digital:
Keana Camacho and Michelle MacPherson
Videography and photography:
Michelle MacPherson, Brandon Rowe